TECHNOLOGY IN THE FASHION INDUSTRY
Each and every industry is looking for expansion today. People are working hard to increase their sales and also increase their profits. Skilled manpower is required for any industry to progress. But mere skilled and efficient manpower is not enough in today’s competitive environment.
People can work hard to increase the quality and quantity of production, but they have their own limitations. The role of technology in the expansion of an industry comes in here and all this applies to fashion industry as well. A few decades back, fashion designers used to design clothes and accessories without using any technical equipment. In fact, those were the days, when all the designs were made using pencil and paper. With the demand for fashionable clothes increasing, leading fashion brands and designers found it very difficult to work manually, without the use of any technology. This gave rise to the emergence of fashion designing software which lets a fashion designer to edit and customize his or her design with complete ease. ‘Virtual Fit’ is another technology which revolutionized the fashion world. This made clothing and accessories shopping over the internet quite hassle free. When this technology was implemented, fashion brands selling their products online setup a online portal for customers intending to buy clothing and accessories. The most important feature of this online portal is ‘Size prediction’. The predictions of the size of clothes and accessories that will fit the customer most correctly are made using a high tech procedure which is called ‘Body scanning’. Body scanning is a technique in which measurements are extracted using a white light to capture a person’s silhouette. These measurements are then linked to any size prediction or virtual fit engines and the person will be able to see predictions of clothes that will fit him as soon as the search is completed.